Table of Contents of Self Promotion Online

SECTION ONE: Web Site as a Marketing Tool
Chapter 1: Creating an Effective Web Site
 : Designing your site for your visitor, not for yourself
 : A Web site must be more than pretty pictures

Chapter 2: Web Site as a Simple Online Portfolio
: Using familiar metaphors for intuitive navigation
: Conveying personality
: Highlighting your expertise in an industry

Chapter 3: Web Site as a Showcase of Projects and Process
 : Using case studies
 : Showing the design process
 : Educating visitors


SECTION TWO: More Online Marketing Tools
Chapter 4: Utilizing Digital Portfolio Sites
 : Your Web site as a portal to a portfolio site
 : A portfolio site as a portal to your Web site
 : Portfolio site as interim Web presence

Chapter 5: How to Do Spam-free Email Marketing
 : Your signature file
 : Mounting an email marketing campaign
 : Cold and warm email marketing

Chapter 6: Extend Your Online Reach with Strategic Linking
 : Giving links on your Web site
 : Getting links from other Web sites
 : Targeted registering in online directories
 : Getting listed in the search engines


SECTION THREE: Beyond Marketing
Chapter 7: Online Marketing Research
 : Finding out about your prospects online
 : Finding lists of your prospects online
 : Auction sites
 : Reading your log files

Chapter 8: Working on the Web
 : Working virutally with clients
 : Recruiting employees online


SECTION FOUR: The Complete Online Marketing Plan
Chapter 9: Fitting Online Marketing Into Your Life
 : Promoting your site while it's under construction
 : Promoting your site with direct mail
 : 3 To-Do lists for online marketing