Table of Contents of Self Promotion Online

SECTION ONE: Web Site as a Marketing Tool

Chapter 1: Creating an Effective Web Site

: Designing your site for your visitor, not for yourself
: A Web site must be more than pretty pictures

Chapter 2: Web Site as a Simple Online Portfolio

  : Using familiar metaphors for intuitive navigation
  : Conveying personality
  : Highlighting your expertise in an industry

Chapter 3: Web Site as a Showcase of Projects and Process

  : Using case studies
  : Showing the design process
  : Educating visitors

SECTION TWO: More Online Marketing Tools

Chapter 4: Utilizing Digital Portfolio Sites

  : Your Web site as a portal to a portfolio site
  : A portfolio site as a portal to your Web site
  : Portfolio site as interim Web presence

Chapter 5: How to Do Spam-free Email Marketing

  : Your signature file
  : Mounting an email marketing campaign
  : Cold and warm email marketing

Chapter 6: Extend Your Online Reach with Strategic Linking

  : Giving links on your Web site
  : Getting links from other Web sites
  : Targeted registering in online directories
  : Getting listed in the search engines

SECTION THREE: Beyond Marketing

Chapter 7: Online Marketing Research

  : Finding out about your prospects online
  : Finding lists of your prospects online
  : Auction sites
  : Reading your log files

Chapter 8: Working on the Web

: Working virutally with clients
: Recruiting employees online

SECTION FOUR: The Complete Online Marketing Plan

Chapter 9: Fitting Online Marketing Into Your Life

  : Promoting your site while it's under construction
  : Promoting your site with direct mail
  : 3 To-Do lists for online marketing